Marketing Degree Essay Example | Topics and Well Written Essays - 5250 words

Marketing Degree - Essay Example Marketing revolves around the entire business. The marketing penetrates in all areas of the business. All the business activities from purchases t till display all revolves around marketing. Marketing as a philosophy revolves around customer satisfaction and it do not focus on earning the profits. It can be done for social welfare. It can be done for customer orientation. The philosophy is to meet and satisfy the desires of the customers. However the marketing as a set of business activities is totally different concept. It basic aim is to earn profit. Though the marketing manager in any enterprise focus on customer's needs and desires but their aim is to earn profit and they were not doing marketing for social or charitable purpose. So marketing is also a philosophy to satisfy the customer's desires simultaneously it is a set of business activities to earn profit. And in this way both these terms are related to each other. In this ever changing and fast moving business world, the socially conscious customers are now become a challenge for the business enterprenurers. The social awareness of the consumer brings many opportunities and threats for the enterprises. ... They have to look for the brands which are on top, commodities which are in fashion and which gives them a nice and trendy look. No matter the consumer is buying clothes or accessories or house hold items. Except groceries and necessities the consumer is going trend conscious. This brings lots of new opportunities for the entrepreneurs. Now they focus more on producing trendy and in fashion products for the consumers. For this they have to work aggressively on their markets strategies. Further more the managers has to work hard to market their products as now the consumer focus on every little detail the company is offering in its product. The consumer looks at the design, availability, price, trends of the products. However it opens the doors for service industry as many people are offering their service to literate people about the trends in the market. This business is boosting up rapidly. In short, the socially conscious consumers is aware of his social values and now focus more on it while purchasing any product which brings many opportunities and threats for many businesses. 3. What are the differences between organizational buying behaviour and consumer buying behaviour (Jobber & Fahy, Ch. 3, P. 76, Study question 1) The consumer buying behavior is relatively a narrow terms. It describes the buying behavior of any consumer. In buying any product or service, the consumer prefers his need and choice. The quantity is small and can be purchased from any shop. However organization buying behavior is broader term. It focuses upon the need of the organization. It evolves a deep and thorough analysis of the product or service needs to be purchased. Organization purchases include high complex

Christopher Columbus, Mariner Essay Example | Topics and Well Written Essays - 1250 words

Christopher Columbus, Mariner - Essay Example He was an accomplished sailor and retired in 1951 as rear admiral. Morison attended Noble School at Boston and St. Paul’s at Concord, New Hampshire. In 1908 he graduated from Harvard University with a Bachelor of Arts degree. Morison studied at Ecole Libre des Sciences Politiques, Paris, France. He later returned to Harvard for his postgraduate studies. Morison received his PhD from Harvard in 1912 and later began teaching there in 1915. The young adult life of Samuel Morison fell in the early 19th century. During the early 19th century the US was under President William Howard Taft 1908-1912 and Glen C. Mead 1912-1913 there were a lot of political activity that influenced peoples way of thinking and also there were a lot feminism ideas being spread around. The rights of feminine workers were stamped clearly by the societal organization’s activities. Feminized professions formed a crucial focus on the socialist’s women organizations. During that period cold was culminating between the capitalists and communists who supported socialism. The Nazi-German forces were detaining activists from the Jewish community and later executed in cold blood. This led to an international outcry due to gross violation of human rights by the Germans. The industrial revolution which led to mechanization had already taken shape marking the advent of weaponry manufacturing companies. Many young brains were being recruited into the forces to inject dynamism in the supremacy battles. Morison took part in the Battle of Kolombagara before returning to the mainland. Most leather factories sprung up during that period to provide boots and heavy clothing needed during that period of war. This changed the mode of dressing as time went by. He worked at the Pearl Harbor which was attacked by the Japanese that led to the entrance of the USA into World War I. Morison wrote many books that are related like the Admiral of the sea: A life of Christopher Columbus (1941), The